Google Analytics 4 via Google Tag Manager Integration

When Google Analytics 4 is installed via Google Tag Manager, some additional set up is required in GTM for sending the analytics events from the data layer of GA4 into GA4.

1. The first step is getting in touch with us, as we must enable alternative functionality for your account.

2. You must then create a 'custom event' trigger type in your Google Tag Manager settings. All of the events listed here will have "Pfruits - " prepended to them. To avoid creating too many events, it's best to use the built-in regex settings.

3. Lastly, you must make a new Google Analytics 4 event tag in Google Tag Manager. For the Event name field, simply put {{Event}}. In the end, it should look similar to the screenshot below.

Publish your changes and you should now see your Product Fruits Analytics events tracked in Google Analytics.