Rate limiting

The REST API is a new feature. We're still evaluating what rate limits are best. Limits might change.

The REST API calls are rate limited. The current limit is 5 requests per second. If you call our API more often, you will receive a 429 response code.

We might change rate limits without prior notification, especially when we receive a heavy load from your integration API key or if it could affect our infrastructure.

Always pay attention to request optimization on your side to ensure you don't send too many requests at once. For example, if your application is getting user data from different sources, wait for the last one and send just a single request to Product Fruits servers. Do not send the Identify call too frequently in a short time.