As of February 2026, Product Fruits introduces its new pricing tiers: Starter, Pro, and Business. A custom plan is also available for teams whose needs fall outside these options - to configure it, contact our sales team. For a detailed breakdown of what's included at each tier, please consult our pricing page.
If you are currently on a legacy plan (Core, Boost, Enterprise, or legacy Starter, Pro, and Enterprise), you are not automatically required to migrate, and there will be no price increase However, legacy plans may have restricted access to certain features and will not benefit from future feature releases.
Legacy Core and Boost plans no longer include AI features. If your team is on one of these plans, you will have a trial period to explore them, but full access requires upgrading to a current plan.
Each plan tier comes with its own set of available features, but all pricing tiers follow the same core principle: pricing is based on the number of unique monthly active users (MAUs) of your application. On our official pricing page, you can enter your estimated MAU count to see real-time pricing adjustments and explore a full comparison of features across all plans.
We are frequently asked how we are able to distinguish unique monthly users and how we are able to ensure that we are not counting the same user twice. We cover our fair billing policy on our pricing page, but it is important to note we count each unique user only once per month long billing period.
As part of the installation process of Product Fruits, we require that a username or some other unique identifier be passed to Product Fruits. This ensures not only that we are only counting each individual user once per your monthly active user count, but also that we are not showing content to the same user multiple times or upon every login. If your application does not require authentication please review this article.
When on a trial and then transitioning to a paid plan, the MAU counter will reset. This means that users are counted from the moment the paid billing period begins, ensuring you only pay for active users during your paid subscription period.
How does billing work? Can we pay with a credit card or do we need to pay with a bank transfer? Is it monthly or yearly?
Payment by credit card is preferred, but we can also accept invoices for amounts greater than $500.
I have a large team who will be working to implement Product Fruits on my application. Does that mean that I will be charged for each of these users?
We do not charge you for the number of users on your Product Fruits workspace. You are allowed to have as many users on your Product Fruits workspace as you want in the legacy Boost, Pro, and enterprise plans. Starter subscriptions allow up to 3 team members on the account.
The monthly active user account comes from unique user logins to your application itself. Many of our clients have several team members who work on and test Product Fruits content on their application and do not experience problems going over their monthly active user count because of this.
What happens if I go over my monthly active users? Will I automatically be charged for a higher tier?
If you go over your monthly active user count, you will not be automatically charged for the increase, but a representative from our team should reach out to you to discuss how you'd like to proceed. If you've noticed you've had overage and would like to discuss upgrading, you can reach out at sales@productfruits.com.
I'm not exactly sure how many users will visit my application in a given month. How should I decide which amount of Monthly Active Users will be appropriate for my application?
If you're unsure about the number of users you have, feel free to reach out to our sales team at sales@productfruits.com for a custom quote. If you are using an analytics platform for your application you can check the reported monthly users of your application there to get an idea of how many users your application receives. If you're paying via credit card, you can upgrade your account at any time directly within our platform.
What if we end up wanting more features? Can we upgrade at any time?
Yes, if you're paying by credit card this can be performed on the
billing page in your account.
What if we overestimate the amount of users or features that we need? Can we downgrade?
Yes, you can downgrade if you find that you've overestimated the number of users or features you need. However, we won’t be able to offer a refund for any unused portion of your current plan.
I want to cancel my subscription, how do I proceed?
If you're paying by credit card, you can cancel your subscription by clicking on your profile icon and navigating to Subscription & billing. If you're paying via invoice instead of credit card, please reach out to your contact from our team or sales@productfruits.com.
Are users counted when they access my application or will they be counted only when they view or consume some Product Fruits content?
Each unique user Product Fruits starts with will count as a user. You can see what users are being tracked by referring to the
tracked users page of your workspace, found by default under the 'more' dots on the left side of the screen in your custom portal. Generally the recommended way for installing Product Fruits into your application is having it initialize for each user after they have logged in. If it is done this way, you'll be able to handle the segmentation of Product Fruits content in the portal itself without getting your developers involved. However, it is also feasibly possible to have your developers internally segment which users Product Fruits is starting for, but this can create complications.
