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HubSpot integration

You can choose three types of integration. If you use HubSpot Marketing Enterprise, we can send events from Product Fruits to your HubSpot Marketing account. If you use their CRM, we can also send information to Contacts' timeline. You also have the option to sync HubSpot Contact information to your Product Fruits tracked users section.

Please note, we strongly recommend passing both username and email user fields set to the same value when you want to use HubSpot integrations. Otherwise, some types of integrations might result in missing data under certain conditions.

HubSpot Sales (CRM) integration

You must pass the email user attribute to Product Fruits via our JavaScript snippet to be able to use this integration. Without the email field, there is no way to map Product Fruits' activities to contacts in HubSpot.

This integration uses the HubSpot Contacts timeline feature. We send selected events to HubSpot Contacts. To enable this integration, navigate to the Integrations section (under the workspace menu) and find HubSpot.

Click on the Setup button and then Connect your HubSpot account.

This will navigate you to the HubSpot authentication page and Product Fruits HubSpot application authorization. Go through the process and you should get back to the Product Fruits page. This time, you should see the Disconnect HubSpot account button.

Congrats! The connection is now established and we will send events to the HubSpot Contacts timeline.

To see events in HubSpot, open a contact detail and select Product Fruits in the filter dropdown.

An example of an existing timeline:

What events you will get

  • Tour started - when the user starts a tour or a tour is started automatically
  • Tour finished - when the user finishes a tour
  • Tour skipped - when the user skips a tour. You will also get on what step the tour was skipped
  • Checklist completed - when the checklist is done
  • Checklist dismissed - when the checklist is dismissed before it's done. You will also get how many steps the user finished before the dismissal
  • Adoption reaction - when the user sends a reaction through our Adoption meter feature. You will get the tag, rating (it is on a scale of 10) and on what tour/hint the reaction was sent.

HubSpot Workflows

You can use Product Fruits activities in the HubSpot workflows editor. This brings you powerful customization options. For instance, you can send a congrats e-mail when the user finished a checklist.

HubSpot Marketing Enterprise

When you use HubSpot Marketing Enterprise, you can track events. You have to implement the HubSpot JavaScript snippet into your application. Then, go to Integrations, click on HubSpot and then click on Activate in the HubSpot Marketing Enterprise section. See more details about events here.

HubSpot to Product Fruits Integration

Syncing the information from your HubSpot contacts to your Product Fruits users allows you to segment content based on this information.

To get started, you'll first need to access the integrations page of your workspace. Once there, you'll need to switch the User Tracking API from front-end only to full sync by clicking the button below.
Next, you can just connect your HubSpot account by clicking on the HubSpot integration and enabling the integration.

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