Emoticons are the first rating option, and also perhaps the most intuitive. These are perfect for scenarios in which you want to get a feel for your users' impressions of your product with quick, responsive feedback. 

Net Promoter Score (NPS)

Net Promoter Score is a standardized method for gathering feedback from your users. Many businesses require NPS in various forms to accurately track user impression, so the option is provided here. 

Numeric scale

The final rating option is numeric scale. 

The lowest and highest numbers in the scale are adjustable down to -15 at the lowest or 15 at the highest using the menu on the left hand side of the screen: